Steve Bromely, Co-CEO and Chairman of Organto Foods (TSX.V:OGO – OTC:OGOFF) joins us to recap recent news on the Company’s Brands; I AM Organic, Fresh Organic Choice, and the new acquisition of Beeorganics. These Brands are important for the Company as they provide higher margins.
Starting with the re-launch of the I AM Organic brand and partnership with Gorillas (a fast growing on-demand grocery delivery service). the Company is also incorporating it’s product passport into these products by using a QR code. This QR code leads consumers into a 100% transparent digital experience, providing product details such as product origin, mode of transport, carbon footprint, social impact, nutritional profile, recipe inspiration and usage tips.
We then discuss the Fresh Organic Choice brand that is in stores and has been growing since the acquisition back in January. Also a new acquisition announced on September 29th of the Beeorganic brand. We have Steve outline how these brand continue to build out the Company’s strategy on it’s internal brands.