Yona Shtern, Founder, CEO of Hapbee Technologies (TSX.V: HAPB) (OTC: HAPBF), joins us for an introduction to the Company business strategy around their wearable wellness technology that delivers the molecular signature of compounds like caffeine, TGHC, CBD, nicotine, melatonin, etc… through magnetic waves..   The company has a hardware wearable band, worn around the neck, that is then capable of downloading different molecular “blends” of various wavelengths to stimulate different feelings ranging from deep sleep and rest, to higher energy levels and alertness.

We review that the main business model is really centered around breaking even on the hardware and then the high margin growth comes from the subscription based service model, where new updates and training apps are sent out to customers.  The company is exploring a number of new technologies for delivering the signals like bed toppers, eye masks, and office chairs.   In addition to the direct business to consumer sales, the company is also expanding into a sales channel using dealer networks of wellness professionals, physical therapists, athletics, veterans, counseling and more.    We wrap up by having Yona outline just how big the wellness wearables marketplace is, as well as some of the other markets in supplements and therapy that overlap, and what the competitive landscape is like in this sector.

https://investors.hapbee.com/presentation